Marketing (MKT)

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Career opportunities

There is a role for marketers in almost every sector of the modern economy, including consumer goods companies; consumer services and retail organisations; industrial companies; strategic consultancy; banking, insurance and professional services and travel, tourism, sport and entertainment. UNSW Marketing graduates have a consistently excellent employment record and you'll find many amongst the leaders of industry in Australia and overseas.

The course is designed to challenge and stretch you intellectually in a way that is rewarding, stimulating and exciting. Importantly, it also aims to equip you for the job market, both immediately after graduation and in the longer term, by developing knowledge and a skill-set that allow you to adapt and be flexible in your future career.

Common forms of employment on graduation include:

  • Brand and product management
  • Customer service management
  • New product planning
  • e-business marketing
  • Logistics and distribution
  • Retail management
  • Advertising, direct marketing and public relations
  • Marketing research
  • Management consultancy

 

Program overview

UAC CODE

424600

 

4 YEARS

3 INDUSTRY

TRAINING

PLACEMENTS

UNSW Business School

Offered under NEW four year B.Com (CO-OP)*.

* The new 4 year degree program has a stand-alone UAC CODE 424600. Students applying for Co-op will need to list this code in their preferences. If students want to come to UNSW to do Business even if they are unsuccessful in gaining a Co-op scholarship, they will also need to list the standard B.Com UAC CODE 424000, in their preference list.

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Who should apply

In addition to meeting the general entrance requirements for a Co-op Scholar (see Are you the next Co-op scholar?), this program is suitable for students who:

  • Are strong verbal and written communicators,
  • Are innovative and creative in their approach to problem solving,
  • Think on their feet and are capable of developing sound, rational arguments for their ideas and proposals,
  • Have a genuinely inquiring nature, with a real interest in human behaviour and the role of marketing and communication in business and society,
  • Have sound analytical skills, as marketing decision-making needs to be informed by careful and perceptive analysis.

The recommended knowledge for entry into the UNSW Co-op Program in Marketing is:

  • Mathematics Extension 1
  • English Advanced

See FAQs for 'What is Recommended &/or Assumed Knowledge?'

When would I be on Industry Training (IT)?

2016
2017
2018
2019
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Find out more about Marketing

What is Marketing?

Marketing is essential to every business in today's highly competitive marketplace. Marketing is a dynamic function aimed at creating personality, differentiation and competitive advantage for a company. The marketer' role is to identify and understand the needs and wants of consumers; determine which sections of a market the business will target; design appropriate products, services and programs; develop communication (e.g. advertising/PR) to promote and publicise the goods and/or services of a business and determine the most effective way to deliver the offerings.

In today's world however, where a company's image and reputation are so vital to its success and sustainability, marketing is often responsible for defining and protecting the 'corporate brand image'. The goal of every business is to create customer satisfaction profitably by building valued relationships with customers, clients, suppliers, distributors, shareholders and the community at large. This is about shaping attitudes and behaviour across every area of a company and underscores the fact that the principles of marketing have a central role to play within our society and in all contemporary businesses.

The School of Marketing focuses on teaching knowledge and skills that will prove invaluable for a career, whatever the organisational setting or geographical context.

Want More Information?

Dr Rita DiMascio
Co-op Co-ordinator & Lecturer
School of Marketing
UNSW Business School
Ph: (02) 9385 3383
Fax: (02) 96631985
Email: r.dimascio@unsw.edu.au
Web: www.marketing.unsw.edu.au

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